Source of hire, attributed honestly
A referral who also applied through the job board counts as which source? Whatever the report builder decided that day. Attribution is a data decision, and the delivered path leaves it to each report to make alone.
◆ Starts by source, March to May 2026first-touch attribution, stated.
| Source | Starts | Share |
|---|---|---|
| Referral | 6 | 37.50 |
| Job board | 5 | 31.25 |
| Agency | 3 | 18.75 |
| Internal | 2 | 12.50 |
| Total, ties to the funnel and headcount | 16 | 100.00 |
The 16 is the same 16: the funnel's bottom row, the headcount page's hires. Shares are starts over the total, in percent, and the attribution rule sits in the table header instead of in someone's memory. Sample values are illustrative, never client data.
◆ The attribution problemmulti-source candidates, decided once.
Candidates arrive more than once: the referral who also applied on the board, the agency submittal who was already in the pipeline. Delivered reporting exposes the raw source field per application and leaves resolution to each report, which is why the quarterly source review runs on three disagreeing tables.
The owned model resolves multi-source candidates in one place, the source dimension, under a stated rule. Change the rule and every report changes together, visibly, with the old numbers reproducible from the event history.
◆ Beyond the share tablewhat a source is actually worth.
With sources on the event fact, effectiveness goes past volume: conversion per source through the full funnel, time to fill per source from the clock page, and first-year retention per source by joining starts to the turnover model. Cost per hire lands when agency invoices join from finance. Volume tells you where candidates come from; these tell you which sources are worth the money.
- attribution
- The rule deciding which source gets credit for a multi-source candidate.
- first touch
- Credit to the earliest recorded source.
- last touch
- Credit to the source nearest the hire.
- source dimension
- The owned table where attribution is resolved once.
- submittal
- A candidate put forward by an agency.
- share
- A source’s starts over all starts, in percent.
- cost per hire
- Source spend over starts from that source. Needs finance joined in.